Validate Your Startup Strategy Before You Build
Uncover hidden risks. Validate your direction. Build with confidence.
Still just sketching out ideas? That’s the best time to run your first analysis.
Why I Built SignalBoard
I ran a startup for 5 years. We had a great product, a strong team, and big plans.
But looking back, we made avoidable mistakes — not because we were lazy, but because we didn’t always see the risk until it was too late.
I built SignalBoard because I wish it existed back then. A tool to help us spot blind spots earlier. A system to test our thinking before shipping. Something to challenge our optimism before reality did.
If you’re building something now, I hope SignalBoard gives you that edge.
– Sherwell
The Earlier You Discover a Mistake, the Cheaper It Is to Fix
SignalBoard helps you surface blind spots when they're still easy to course-correct.
Cost to fix mistakes grows dramatically from Idea → MVP → Scaling. Don't wait to validate.
What is SignalBoard?
A founder-first platform that helps you stress-test your startup strategy — before you spend time or money building the wrong thing.
SignalBoard analyzes your inputs, simulates expert feedback, and reveals risks investors, users, and advisors would flag — all in minutes.
It doesn’t decide for you — it sharpens your thinking so you can lead with clarity.
What SignalBoard Might Tell You
🛑 Risk Signal
"You haven’t defined a unique distribution channel. This may limit your ability to scale."
🧠 Strategy Insight
"Your problem statement and your solution seem mismatched. Clarifying this could improve user conversion."
🎯 Simulated VC Feedback
"Your total addressable market seems under-researched. How did you arrive at this estimate?"
👤 Simulated User Feedback
"It’s unclear how this helps me with my day-to-day. The value proposition feels vague."
Most tools help you describe your idea. SignalBoard helps you challenge it — like an investor would.
How It Works
Create Your Project
Answer just 3 questions to get started. Even a rough idea can reveal powerful insights.
Reveal Key Risks
Our AI simulates expert review — like a VC, CTO, and user — and pulls no punches.
Get Clear Feedback
Receive actionable insights to help you prioritize and refine your strategy — instantly.
Why Founders Use It
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Early User
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Key Benefits
- Get out of your own head and see your strategy from a fresh perspective
- Avoid costly mistakes by identifying risks early in your journey
- Test alignment between your vision, user needs, and investor expectations
- Make data-driven decisions about your startup's direction
SignalBoard is your 24/7 co-founder assistant — brutally honest, always available, and never afraid to tell you what matters most.
Simple, Transparent Pricing
Choose the plan that fits your startup's current needs
Starter
Best for: Founders testing their first idea very early on
- Project Risk Assessment: 2
- Readiness Assessment: 2
- Persona Feedback Simulation: 2
One-Time
Best for: Founders who need one clear round of feedback
- Project Risk Assessment: 5
- Readiness Assessment: 5
- Persona Feedback Simulation: 10
Pro
Best for: Founders actively building or validating an MVP
- Project Risk Assessment: 8
- Readiness Assessment: 8
- Persona Feedback Simulation: 20
Free
Best for: Founders curious to explore the tool before committing
- Project Risk Assessment: 1 (limited to 3 top risks)
- Readiness Assessment: 1 (only for those 3 risks)
- Persona Feedback Simulation: 1 (only using those risks)
All plans include access to our AI-powered risk analysis and feedback system
Heads up:
We're still early and growing fast — so our pricing may change as we add new features. But don't worry: you'll always be informed ahead of time, and early users will get special consideration.
Still in idea stage? Even better.
The earlier you test your direction, the fewer pivots you'll need.
Get Your Free Risk Assessment